„Storytelling“ – social phenomenum covering creation and dissemination of stories (narratives, legends).
All organizations (business, public, non-governmental etc.) and persons (or their groups) consciously or not have their legend, their story is live. Stories begin (or are created), change, their are heard and understood differently by different social groups, nevertheless they are undivisible characteristic of any active organization and person in the society.
That’s stories, where our understanding about „something“ starts – value, meaning, need. Therefore a good story is a background for a good organization or personal activity, their social evaluation. That’s why „storyteller.lt“ is a center for such story creation and dissemination efforts.